Inteltrax: Top Stories, July 11 to July 15
July 18, 2011
Inteltrax, the data fusion and business intelligence information service, captured three key stories germane to search this week, particularly the explosion of social media-oriented business intelligence.
Our week jumped off with a lengthy feature article, “Facebook Becoming Data Mining Powerhouse,” draws a surprising correlation between the recent Supreme Court data mining ruling and how Facebook’s advertising arm might use this to tighten its impressive lead on the rest of the advertising world.
Facebook’s bite-sized rival, Twitter, also got a lot of column space this week. First, in the article “Twitter Joins the Analytic Race,” which explored the micro-blog sites recent purchase of analytic house, BlackType and asked, “Why?”.
Like an entertaining Twitter feed, the company popped up frequently over the week, next in the article, “Mining Twitter Mountain.” This story focused on the numerous analytic apps and programs designed to pluck sentiment and cohesive data from millions of 140-character chunks of info.
It’s no secret that social media is producing more savory data for advertisers, investors and trend-spotters than ever thought possible. We were excited to see the social media companies themselves taking a role, but also intrigued about the analytic companies springing up around them, not unlike mining camps around an Old West gold strike. We’ll be watching these claims and others, rest assured.
Follow the Inteltrax news stream by visiting www.inteltrax.com
Patrick Roland, Editor, Inteltrax.
Sponsored by Pandia.com, publishers of Stephen E Arnold’s new monograph, The New Landscape of Enterprise Search
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