Endeca Wraps up Buyagift
July 22, 2011
“Buyagift Selects Endeca InFront,” announces iStockAnalyst. Buyatgift is a British shopping site looking to expand. Endeca is a prominent information management solutions provider whose InFront software helps manage customer relations. The article states,
Endeca technology is expected to allow Buyagift to create, deliver, and manage content-rich, multichannel customer experiences from a single platform, allowing merchandisers and other non-technical users to deliver targeted, always-relevant customer experiences that drive conversion rates and accelerate cross-channel sales. Endeca technology is also expected to allow the company to generate more targeted clicks at a much lower cost through SEO integrated with site taxonomy and search, creating a dynamic site with millions of different paths to products of interest.
Buyagift will also use the technology to build and integrate their mobile presence. Sounds like a good choice to us. Endeca markets across many different search sectors, but it has always struck us as a darned good eCommerce system.
Cynthia Murrell, July 22, 2011
Sponsored by Pandia.com, publishers of the New Landscape of Enterprise Search
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