The Feivi Arnstein Interview: Founder of SearchLion
August 2, 2011
On August 1, 2011, I had an opportunity to talk with Feivi Arnstein, founder of SearchLion. SearchLion provides a browser-based interface that looks like a Google-influenced Web search system. The home page for SearchLion presents an interesting description: The new way to search. Welcome to the 21st century Web search.” The system makes it easy to narrow a query on specific types of content; for example, Web content, images, news, blogs, and Twitter messages.
SearchLion reflects a different approach from the keyword method that is quite different from the brute force approach used by the early Web search systems. In fact, the tagline for the service is “The New Way to Search.” To make certain a user understands the new direction the company is taking, the splash page offers the greeting, “Welcome to 21st century Web search.”
I ran queries on the system, which offers relevance ranked search results from Google and Yahoo. I found the output useful. When I clicked on the Open button next to an entry in the results list, the system displayed in the browser a preview of the Web page. IN addition, other hits are listed in the right hand column of the display which are related to the result I “opened”.
Source: www.searchlion.com
When I spoke with Mr. Arnstein, I was curious about the inspiration for the interface, which puts the focus on content, not ads. The idea for the content centric interface was, according to Mr. Arnstein, a result of his work in the financial services sector. Screens for traders, for example, are filled with information important to the task at hand. He said:
My first professional background was as a Technical Futures trader. I spent several years making a living day trading equity futures from my own private office. When you trade equities, you use software which makes use of every inch of screen space. So, for example, you can have a screen which is evenly split into four equity charts. The concept is simple: the more data you can access on the screen, the more productive you will be. I was accustomed to the efficiency of trading software. I realized that when searching and browsing the web, there were big parts of the screen going to waste. So I sought to find ways to use the available screen space to give the user more data.
He noted:
We think this fosters switching back and forth which is time consuming and can be confusing to many users. If you can have results and the source both on the same screen, our research suggests that users can find what they looking for much more quickly. In addition to opening the live sites, you can also save your searches together with the live sites. When you then load a search from your saved list, the live sites open automatically. We’ve used the same concepts without our MultiView features. Instead of the live Web site, MultiView uses the blank areas of the page to show you a different type of search result; for example, images, news, videos, etc.
The technical challenges were “interesting”, according to Mr. Arnstein. He added:
When showing more information, your browser will be using more resources. It took a lot of work and innovation to make sure the user gets his additional information, whether the live sites or the various types of results and still be extremely fast.
You can read the full interview with Mr. Arnstein on the ArnoldIT.com subsite, Search Wizards Speak. The Search Lion site is at http://www.searchlion.com.
Stephen E Arnold, August 2, 2011
Sponsored by Pandia.com, publishers of The New Landscape of Enterprise Search
Comments
-
- Subscribe to Beyond Search
Feature archive
News archive
-
