Google Plus Demographics
August 14, 2011
Here at the Beyond Search goose pond, we pay more attention to the less zippy aspects of search. The notion of asking someone and getting an answer is a method we learned at our orientation class at Halliburton NUS 40 years ago. The training went something like this.
When you need to know where the diagrams for the ECCS are, you need to ask the duty officer?
Not too fancy, but the method worked despite government and plant operator bureaucratic “efficiency.” Moving questions to another communication medium seems pretty understandable to us. Searching the digital artifacts is an obvious step. We can even get our tiny minds around the notion of knowing who asked whom, what, and when.
When we think about Google Plus, we see a new service which is changing. We think that the changes are coming less quickly than we anticipated. Google seems to be putting considerable effort into the new service. Once a person provides the who, what, why and when for routine communications one has a very interesting commercialization opportunity.
“Study Google+ Winning over Suburban Parents, Losing College Kids and Cafe Dwellers” caught our attention on august 13, 2011. The write up provides some early data about the demographics of the 20 million plus Google Plus users. (Am I the only one who eschews using the plus sign because of its role as an operator in some search systems?)
Here’s the passage we noted:
Google+ seems to be falling out of favor among the “colleges and cafes” crowd, generally younger people without children. However, it’s seeing an increase in interest from the “kids and cabernet” segment — defined as “prosperous, middle-aged married couples living child-focused lives in affluent suburbs.” That’s a group that hasn’t embraced Facebook as much as the rest of the population, according to the Experian Hitwise data.
My hunch is that Google is going to want hundreds of millions of users of all demographic stripes and hues. The inclusion of games is a first obvious step of what is a consumerizing move. The video stuff also points down market to me, but I am 67 and not too keen on the boob tube whether implemented on a big screen TV, a mobile device, or some intermediate gizmo like an iPad. A wasteland is a wasteland to me.
The more consumerized a service, the less utility that service has to me. Facebook is the ultimate consumer “space”, and I don’t spend much time in that service. (A couple of the goslings are working on a Facebook implementation for Augmentext.com, but I just watch and learn. I don’t “do.”) Google Plus seems more appropriate to me, but if it goes down-market, then I will drift away. LinkedIn has already become a crazy “hire me” and “I am an expert” place, and I am not too keen on that digital watering hole either. I am willing to be semi flexible, but since I can’t touch my toes, I don’t know how far I can go in this down-market type environment.
Stephen E Arnold, August 14, 2011
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