More Search Ranking Advice

September 7, 2011

As you may know, the publisher of Beyond Search takes a dim view of search engine optimization and the “satraps” who sell their alleged expertise to hapless Webmasters. ZDNet rides the trailing edge with yet another SEO checklist in “10 tips to boost search rankings.” Writer Jamie Yap does acknowledge the presence of the Panda, but asserts that most companies need not be concerned about it.

“Adam Bunn, director of SEO at London-based search marketing agency Greenlight, said Google’s Panda update does impact the SEO landscape but is ‘not something that most business need to worry about specifically. Panda only targets and affects a small minority of poor quality sites, and the things businesses need to do to avoid being hit by Panda are the things that any good business should be doing anyway,” Bunn told ZDNet Asia in an e-mail interview.

That’s the way to look at it, alright. But the recommendations compiled here from Bunn and John Ng of Mezmedia keep a foot in the past. Alongside such truly useful gems as “create useful content” and “be unique,” we find “keyword everything” and “get help from an [SEO] expert.” Humph.

We think key word search is over. If you want traffic, buy it. The SEO sector is fighting mad Pandas and we think the Pandas will win. If you want to be findable, check out the system and method available from Augmentext, an ArnoldIT company.

Cynthia Murrell, September 7, 2011


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