Baidu Gains International Ground
October 16, 2011
Baidu, the leader in Chinese search, is launching itself into the international market. Quietly but surely, the Asian giant is gaining international ground. “Baidu Launches International Marketing Efforts,” explains more.
The article provides details:
Last month the company branched out to Egypt and Thailand, in addition to their presence in China and Japan. Now it appears they are reaching further abroad, looking to get advertisers to buy paid search and “Brand Zone” advertising.
Brand Zone is their partner product, aimed at allowing brands the opportunity to advertise in China with Baidu. Online advertising is clearly an emerging market in China. With both internet access and personal income growing exponentially, China is expected to be an investors playground in the coming years. Baidu and its newest venture could be worth a look for investors interesting in tapping China’s potential.
Emily Rae Aldridge, October 16, 2011
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