Search-Driven Web Content

December 14, 2011

Web content management deserves attention and planning when evaluating your company’s online business model.  William Saville at CMS Wire discusses all the angles that need to be evaluated in, “SharePoint 2010 As a Web Delivery Platform.”  Search-based experiences are becoming more valuable in the overall online experience.  Users want to quickly find the content that is relevant to them, without wading through irrelevant hits.

Everyone is talking about search-driven experiences that enable easier discovery of content and make content personal and relevant to the end user. The business case is quite simple. The quicker people can find what they are looking for on a website, the more likely they are to engage and take an interest one step further. Using the search technology that is baked into SharePoint, as well as FAST search (which can be implemented on top of SharePoint), it is possible to provide end users with powerful search-based experiences.

We think this is one area in particular where a third-party alternative to SharePoint excels, specifically Fabasoft Mindbreeze.  The Austrian-based company offers a suite of solutions that serve as alternatives to SharePoint or work alongside a SharePoint installation, improving its performance.  Its InSite product adds meaning to website search.

Fabasoft Mindbreeze InSite is our product to empower websites with professional high-end search cababilities. We offer InSite as a Cloud service and for on premise installation. Today, I would like to show how you can adapt the search-experience by defining views.  Views allow you to group search results by search queries. It’s a really great and simple concept and you can adapt your search results without any need for server configuration. The following 5 scenarios should get you started on the topic . . .

The Mindbreeze InSite solution offers metadata, filters, grouping by product, and content-based views to name a few options.  The search is intuitive and results are relevant and fast.  See if InSite might be a beneficial addition to your online business model.

Emily Rae Aldridge, December 14, 2011

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