Hewlett Packard Lusts after Big Data
December 16, 2011
As Web users continue creating structured and unstructured data at higher volumes than ever before we are starting to need technology to analyze it.
According to the Dec 1, Front Line article “HP Predicts 50 Zettabytes of Data will be Created Annually by 2020,” Hewlett Packard (HP) predicts that by 2020, fifty zettabytes (fifty billion terrabytes) of data will be created every year. This will present a major challenge for businesses.
Prith Banerjee, head of HP Labs, said at the firm’s Discover event:
By 2020 there could be as many as 10 billion people on the planet and some four billion of these will be online interacting on social networks. While now there are 2.5 million tweets per day this will rise to tens of millions.There’s also going to be a huge increase of sensors on the network measuring everything from temperature to heart monitoring. We expect there to be one trillion sensors by 2020.
HP Labs is currently working to address this issue by investigating technology that tracks a variety of complex events which must be correlated so that patterns can be detected. It could contextually analyze what customers say on twitter a mere ten seconds after the tweet is sent.
What will Autonomy’s role in this big data love fest be? Stay tuned.
Jasmine Ashton, December 16, 2011
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