Good Content Should be Paired with SEO
December 24, 2011
Today, almost everything is accessible through the Web. Therefore, many companies utilize Web advertising in the form of SEO to increase Web traffic to their sites. Read Write Enterprise recently posted a video that addresses the importance of pairing good content with SEO strategies in the post “Google’s Matt Cutts: Good Content Trumps SEO.”
In the video, Matt Cutts, Google’s head of Webspam, answers a question about SEO practices and whether “poor” sites with bad SEO are penalized by Google. Cutts states:
Just because somebody dots every i and crosses every “t” and gets all their HTML structure right, doesn’t mean that it’s good content. Even if you do brain-dead stupid things and shoot yourself in the foot, but have good content, we still want to return it. In fact, Google tries to make it so that sites don’t have to do SEO. First and foremost is content, and there’s no bonus for having good SEO.
While Cutts emphasizes that Google wants to reward companies for providing good content, he also makes it clear that to receive the best results, you should work to make that compelling content accessible through SEO. If Google didn’t recognize the importance of SEO, why would they have AdWords?
Jasmine Ashton, December 24, 2011
Sponsored by Pandia.com
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