Google Paying for Firefox Love

December 24, 2011

Short honk: Navigate to “Pay to Stay.” The write up points out the the GOOG is paying $300 million to remain the default search engine in Firefox, a competitor which is struggling. Why? Lots of theories in the source article and in the “real” experts analyses. Here in Harrod’s Creek, we see one big reason—traffic. The GOOG needs clicks. Just like Adwords, buying them is the way to go.

Stephen E Arnold, December 25, 2011

Freebie unlike Adwords and the Firefox deal

Written by Stephen E. Arnold · Filed Under Business strategy, Financial, Google, News

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Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go "beyond search". Contact him at sa [at] arnoldit.com. His Web site with additional information about search is arnoldit.com.

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