The Yahoo Foray into Content Analysis

January 4, 2012

Is it too late, or can Yahoo still get into the content analysis game? On December 21, ReadWrite Enterprise reported, “New Yahoo Content Analysis API Available Today.” Writer David Strom explains:

[The API’s] aim is to rank content by overall relevance, point to particular Wikipedia pages and annotate the results with extensive meta-data. The service is available as a Yahoo Query Language (YQL) table and more information can be found here. You can try out a sample query request and see the XML code that is returned in response, as well as documentation for the particular fields that are part of the interface.

Developed for internal use, the API is now fair game for any developer familiar with YQL. A couple of interesting points: key terms can be extracted from the content stream for ranking purposes. Also, content can be mapped to the Yahoo taxonomy. English and Chinese are currently supported, but more may become available.

Well, Yahoo, perhaps it is better late than never. We are not sure which company warrants close observation: Hewlett Packard, Research in Motion or Yahoo. Toss up maybe?

Cynthia Murrell, January 4, 2012

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