Google Gets Dinged Again
January 11, 2012
There have been some interesting statistics released recently in regards to Google+ growth and Android growth. According to the numbers Google stands to take over the world. That is precisely why the article, Digitas’ Bitterman On Owned, Earned And Hype — And Why Google+ Has Been A Negative, on MediaPost, caught our attention. According to the social marketing guru Google+ isn’t all it is hyped up to be.
The latest reports on Google+ numbers show that over 600,000 new members are signed on every day. Currently having over 60,000 million members Paul Allen of Ancestry.com predicts that by the end of 2012 400,000 million members could be a reality.
Google didn’t leave good enough alone with their market dominating efforts. Another report about the Google owned, Android, informed that 700,000 new Android activations happened each day – staggering numbers for a staggering company.
So why the loss of love from Bitterman? According to the article (quoting Bitterman),
We were surprised by the lack of true adoption of Google+ after an initial burst. With all of the resources at their disposal, we don’t count them out by a long shot, but integrating G+ into other parts of the Google ecosystem — as they intend to do –– would be wise. 2012 feels ripe for a breakout in this area. We are pleased with the speed in which brands are embracing marketing as service. (Digitas defines this as developing experiences with utility built-in.)
So all said and done the numbers of Google’s 2011 achievements are impressive and Bitterman doesn’t discount them, but Google needs to stop gloating and focus on the race if they want a chance at winning.
Catherine Lamsfuss, January 11, 2012
Sponsored by Pandia.com
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