Mobile Users May Say No
January 13, 2012
In such a heavy mobile based technology world, businesses understand the need to be in tune with what customers are doing on these devices and readily jump on their ability to collect data from those who are willing to share. However, according to the Ontrack Data Recovery News article “Business Data Collection “May Face Backlash From Mobile Users,” users may no longer be so eager to share. “Businesses’ ability to collect data from those using mobile and pad devices may be short lived, as individuals become more cagey about what they are willing to share.” According to the article business data collection is going to gain even more popularity in 2012 but the importance of privacy and data security is also going to grow. Psychologist Graham Jones makes a bold prediction “Business which focus on tapping into geolocation and so on will probably only have a relatively short life, as human beings batten down the hatches and increase their privacy.” From phone tapping in Congress to sharing on Facebook, privacy is becoming an issue. Seems more and more people have adopted the philosophy “just keep it to yourself.”
April Holmes, January 13, 2012
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