Amazon: Will DynamoDB Electrocute the Big Boys?
January 18, 2012
I want to capture a few business related observations about Amazon’s now public DynamoDB. The blog post by Amazon’s chief technical officer provides a good overview of the home grown NoSQL data management service. Navigate to “Amazon DynamoDB–A Fast and Scalable NoSQL Database Service Designed for Internet Scale Applications.” For a run down of some of the features, point your browser at “Notes About Amazon DynamoDB.” The basic idea is that Amazon has created its own NoSQL database, matched it to the Amazon cloud environment, and packaged it with taxi meter pricing.
Why didn’t Amazon use Hadoop or some other NoSQL, open source, Codd free systems? My hunch is that Amazon sees big money in a ready-to-role, automatic sharding, solid state disc base data management solution. Rolling its own solution gives Amazon control. In fact, Amazon is cranking up the dial on its Controlometer.
The issue that interests me is the business angle of the DynamoDB. Here are several preliminary thoughts.
First, Amazon is getting frisky but slowly. My sources report that work on the DynamoDB system began several years ago. Microsoft picked up wind of the project and was unable to respond. Right now, Amazon’s an engineering magnet, attracting talent from outfits once considered the best in the soggy city. With higher quality engineering horsepower, the dowdy retailer is shifting from a horse and wagon to a far more capable vehicle.
Second, MarkLogic had the idea that it could impinge on Oracle. Well, we know how that turned out with AtomicPR (the content fallout kids), management change, and wild and crazy marketing. Now Amazon is on the path to make life tough for Oracle. Amazon had Oracle as a steady date, but senior year is coming. Amazon may be marrying the DynamoDB, leaving Oracle without a homecoming date. If Amazon pulls off this new hitch up, Amazon may be ready to go for the enterprise gold. I think this is better than a 50-50 deal but I may change my mind.
Third, Amazon has demonstrated the value of a “Google Legacy.” Google plunged forward, diffused its resources, and ended up with its lovely self snared in legal and social thorns. Amazon, on the other hand, has avoided some of the traps into which Google threw itself. In the process itself, Amazon used Android to move its branded hardware forward. There is nothing like a friend who plans on evicting you from your home. Amazon is, once again, going beyond Google.
I have a number of other thoughts, but the goose’s liver needs a rest. Oh, oh, here comes a scowling nurse. Will she rescue the electrocuted big boys of database? I doubt it.
Stephen E Arnold, January 18, 2012
Sponsored by Pandia.com
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