Mobile Apps Reign Supreme Over the Web

January 25, 2012

A recent study by Flurry Analytics shows that American consumers are now using mobile apps more than they are using the web. The article “Mobile Apps Put the Web in Their Rear-view Mirror” reports that “Flurry compares how daily interactive consumption has changed over the last 12 months between the web (both desktop and mobile web) and mobile native apps.”

It took less than three years for mobile apps to overtake web use.

“Flurry found that the average user now spends 9% more time using mobile apps than the Internet.  This was not the case just 12 months ago.  Last year, the average user spent just under 43 minutes a day using mobile applications versus an average 64 minutes using the Internet.”

They found that consumers use half of their time using game apps, while spending a third of their time using social networking apps which equals ” whopping 79% of consumers’ total app time.”

Even though games and the social network currently dominate the mobile app usage, it is only a matter of time before professional and work apps become commonplace.  Product manufacturing is already seeing a shift.  Recently, software solutions company, Inforbix introduced it mobile app which allows users to search and access CAD and engineering product data on-the-go from the iPad.  This is just the tip of the iceberg for mobiles apps.  Their popularity will continue to grow and it will go well beyond Facebook and Farmville.

Jennifer Wensink, January 25, 2012



2 Responses to “Mobile Apps Reign Supreme Over the Web”

  1. Mobile App Users: 5 Ways to Engage Them « Mobile App Marketing on January 25th, 2012 2:43 am

    […] Mobile Apps Reign Supreme Over the Web ( […]

  2. Are mobile web apps more lucrative than native phone apps? | by Edward Mitchell on January 30th, 2012 3:28 pm

    […] Mobile Apps Reign Supreme Over the Web ( […]

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