IBM Helps Electrolux Workers Connect

February 3, 2012

IBM makes a social software sale. Did Watson help or is me-too-ism at work? Writer Darryl K. Taft doesn’t say in “Electrolux Taps IBM for Social Software” at eWeek. Looking to bring its workers in 60 countries together for collaboration, appliance maker Electrolux turned to IBM. The new intranet is based on IBM Connections and, not surprisingly, Microsoft SharePoint.

The write-up reports:

Electrolux employees are using IBM Connections microblogging to quickly spread information across the organization, including new-product and customer care ideas, and strategic organizational announcements. In addition, Electrolux employees will also have access to a social-collaboration dashboard. Through integrating IBM Lotus Notes email and IBM Sametime instant messaging, employees will be able to drag an email into a Connections Activity and discuss with colleagues in that specific window.

Besides enabling teamwork, the software cuts down on space-eating email attachments. There is, of course, also a dashboard feature. Whatever did we do before those were invented? We are still waiting for a public demonstration of Watson, not via television post production.

Cynthia Murrell, February 3, 2012

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