Managing an Online Reputation
February 10, 2012
Zimbio calls our attention to the judgment of the Web with “Monitoring Tools for Management Reputation Online.” (As evident in the title, the piece seems to have originally been written in a language besides English, one in which the adjectives come after the nouns. Keep that in mind when reading it.)
The freewheeling nature of the Internet, at least for now, means that anyone can go online and say anything about any person or company. It is the wise business that monitors and manages its online reputation. Besides working to remove or bury negative information, companies should make the effort to promote their brands online in a positive light.
The write up asserts:
Thus management reputation Internet, reputation web or reputation online with the help of e-reputation enterprise and cleaner nets not only saves the name from being violated on the Internet but also has the tendency to create business for those who have their e-reputation handled very carefully.
This is a very brief piece, with imbedded links that point to French online reputation management company Zen-Reputation. (Ah ha, French! That explains the sentence construction.) Whether through this company or a competitor, though, paying attention to their Internet image is a good idea for many companies. What happens if someone posts something unfavorable and links aggressively to that write up? Good question.
Cynthia Murrell, February 10, 2012
Sponsored by Pandia.com
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… then Zen-reputation can hire US to do their reputation management 🙂 check out the website about Reputation Management
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