Online and Medicine: Responsibility Falls on Customer

February 19, 2012

Sunday morning in Harrod’s Creek. Reasonably quiet for now. Gun fire will crackle when the sun rises. Police sirens will howl as some Commonwealth residents crash their cars after a late night run on the Bourbon Trail.

These are consequences of human choices. Guns do not fire themselves. Automobiles, at least so far, do not drive themselves.

Two stories caught my attention, and the way in which an “issue” was handled by writers and their publications make clear the odd handling of human intent.

First, navigate to “Infants’ Tylenol Recalled.” The hook is that a large company, Johnson & Johnson, manufactured or caused to be manufactured a medicine which can do harm not good. I do not know if the story is accurate, but it contains an interesting passage:

Company officials say in some cases the flow restrictor was pushed into the bottle when inserting the syringe. The recall applies to one-ounce bottles of grape flavored Infants Tylenol Oral Suspension. There have been no adverse events from the problem according to McNeil.

So no adverse effect to a child given Tylenol. Okay, the company is not chastised, nor is the article placing blame. On the surface, it seems that the company facing the allegation took action were it not for this statement: “Recall-plagued Johnson & Johnson is pulling all infant Tylenol off the U.S. Market.” So somewhere in this recall story people made decisions and people did the alleged action to put infants at risk.

Now point your browser thing at “Google’s Privacy Invasion: It’s Your Fault.” The story addresses the allegation that either Apple or Google took competitive actions. The online customer, in my opinion, is a clueless about the risk of certain online actions as is an infant taking medicine. Note what the “real” journalists at InfoWorld offer:

No, let’s put the blame where it belongs, on us, the users of the Internet. We rely on free services like Gmail while insisting on “privacy,” a term that we probably can’t even define to our collective satisfaction. We accept terms of service contracts and privacy policies that explain in excessive detail how we will not get privacy, how our information will be used, and then we object.
So instead of privacy, let’s talk about control. You do have some of that, still. Make some choices about how your information will be used–because it will be used–instead of accepting default settings.

Okay, online customers are at fault. Why are both stories giving the entities facing these allegations such gentle treatment. Humans make decisions at companies which have an impact on consumers who assume, trust, or expect products to work without a problem.

I find this interesting because as products and services become more complex, those using the problems are making decisions which deliver customer satisfaction. Maybe customer satisfaction is not a priority? Maybe journalists are finding it easier to ignore or shift the blame?

Fascinating. When one tries to search for information about these matters, the content which surfaces is not about the deeper problems. When content is removed or shaped, the “facts” of an issue become secondary to the spin. “Consumers, it is your fault” becomes the reality. I don’t believe this assertion for one New York minute. And pharma companies? Yikes.

Stephen E Arnold, February 19, 2012

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