Factoid to Remember: Apple Revenue 2012

February 22, 2012

Here’s a reminder about the sheer tonnage of money that Apple generates from premium priced products. “Apple’s iPhone Business Alone is Now Bigger than All of Microsoft,” declares Business Insider. The article reveals:

Apple’s iPhone business alone is now bigger than Microsoft. Not Windows. Not Office. Microsoft. Think about that. The iPhone did not exist five years ago. And now it’s bigger than a company that, 15 years ago, was dragged into court and threatened with forcible break-up because it had amassed an unassailable and unthinkably profitable monopoly.

Writer Henry Blodget observes that this brisk rise came from an entirely new product category, one which Microsoft could just as well have invented as Apple. But it didn’t.

Furthermore, Microsoft seems to be suffering from its obsession with fighting Google in the search engine arena (Bing.) While the company was focused on that battle, Apple has quietly leapt ahead.

I wonder though, will recent revelations about overseas iPhone factories bring Apple back down to Earth?

Cynthia Murrell, February 22, 2012

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