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Exogenous Complexity 3: Being Clever

I just submitted my March 2012 column to Enterprise Technology Management, published in London by IMI Publishing. In that column I explored the impact of Google’s privacy stance on the firm’s enterprise software business. I am not letting any tiny cat out of a big bag when I suggested that the blow back might be a thorn in Googzilla’s extra large foot.

In this essay, I want to consider exogenous complexity in the context of the consumerization of information technology and, by extension, on information access in an organization. The spark for my thinking was the write up “Google, Safari and Our Final Privacy Wake-Up Call.”

Here’s a clever action. MIT students put a red truck on top of the dome. For more see http://radioboston.wbur.org/2011/04/06/mit-hacks.

If you do not have an iPad or an iPhone or an Android device, you will want to stop reading. Consumerization of information technology boils down to employees and contract workers who show up with mobile devices (yes, including laptops) at work. In the brave new world, the nanny instincts of traditional information technology managers are little more than annoying nags from a corporate mom.

The reality is that when consumer devices enter the workplace, three externalality happen in my experience.

First, security is mostly ineffective. Clever folks then exploit vulnerable systems. I think this is why clever people say that the customer is to blame. So clever exploits cluelessness. Clever is exogenous for the non clever. There are some actions an employer can take; for example, confiscating personal devices before the employee enters the work area. This works in certain law enforcement, intelligence, and a handful of other environments; for example, fabrication facilities in electronics or pharmaceuticals. Mobile devices have cameras and can “do” video. “Secret” processes can become un-secret in a nonce. In the free flowing, disorganized craziness of most organizations, personal devices are ignored or overlooked. In short, in a monitored financial trading environment, a professional can send messages outside the firm and the bank’s security and monitoring systems are happily ignorant. The cost of dropping a truly secure box around a work place is expensive and beyond the core competency of most information technology professionals.

Second, employees blur information which is “for work” with information which is “for friends, lovers, or acquaintances.” The exogenous factor is political. To fix the problem, rules are framed. The more rule applied to a flawed system, the greater the likelihood is that clever people will exploit systems which ignore the rules. Clever actions, therefore, increase. In short, this is a variation of the Facebook phenomena when a posting can reach many people quickly or lie dormant until the data load explodes like long forgotten Fourth of July fire cracker. As people chase the fire, clever folks exploit the fire. Information time bombs are not thought about by most senior managers, but they are on the radar of those involved in a legal matter and in the minds of some disgruntled programmers. The half life of information is less well understood by most professionals than the difference between a uranium based reactor and a thorium based reactor. Work and life information are blended, and in my opinion, the compound is a dangerous one.

Third, vendors focusing on consumerizing information technology spur adoption of devices and practices which cannot be easily controlled. The data-Hoovering processes, therefore, can suck up information which is proprietary, of high value, and potentially damaging to the information owner. Information is not “like sand grains.” Some information is valueless; other information commands a high price. In fact, modern content processing and data analytic systems can take fragments of information and “fuse” them. To most people these amalgams are of little interest. But to someone with specialized knowledge, the fused data are not god nuggets, the fused data are a chunky rosy diamond, maybe a Pink Panther. As a result, an exogenous factor increases the flow of high value data through uncontrolled channels.

A happy quack to Gunaxin. You can see how clever, computer situations, and real life blend in this “pranking” poster. I would have described the wrapping of equipment in plastic “clever.” But I am the fume hood guy, Woodruff High School, 1958 to 1962. Image source: http://humor.gunaxin.com/five-funny-prank-fails/48387

Now, let’s think about being clever. When I was in high school, I was one of a group of 25 students who were placed in an “advanced” program. Part of the program included attending universities for additional course work. I ended up at the University of Illinois at age 15. I went back to regular high school, did some other Fancy Dan learning programs, and eventually graduated. My specialty was tricking students in “regular” chemistry into modifying their experiments to produce interesting results. One of these suggestions resulted in a fume hood catching fire. Another dispersed carbon strands through the school’s ventilation system. I thought I was clever, but eventually Mr. Shepherd, the chemistry teach, found out that I was the “clever” one. I sat in the hall for the balance of the semester. I adapted quickly, got an A, and became semi-famous. I was already sitting in the hall for writing essays filled with double entendres. Sigh. Clever has its burdens. Some clever folks just retreat into a private world. The Internet is ideal for providing an environment in which isolated clever people can find a “friend.” Once a couple of clever folks hook up, the result is lots of clever activity. Most of the clever activity is not appreciated by the non clever. There is the social angle and the understanding angle. In order to explain a clever action, one has to be somewhat clever. The non clever have no clue what has been done, why, when, or how. There is a general annoyance factor associated with any clever action. So, clever usually gets masked or shrouded in something along the lines, “Gee, I am sorry” or “Goodness gracious, I did not think you would be annoyed.” Apologies usually work because the non clever believe the person saying “I’m sorry” really means it. Nah. I never meant it. I did not pay for the fume hood or the air filter replacement. Clever, right?

What happens when folks from the type of academic experience I had go to work in big companies. Well, it is sink or swim. I have been fortunate because my “real” work experiences began at Halliburton Nuclear Services and continued at Booz, Allen & Hamilton when it was a solid blue chip firm, not the azure chip outfit it is today. The fact that I was surrounded by nuclear engineers whose idea of socializing was arguing about Monte Carlo code and nuclear fuel degradation at the local exercise club. At Booz, Allen the environment was not as erudite as the nuclear outfit, but there were lots of bright people who were actually able to conduct a normal conversation. Nevertheless, the Type As made life interesting for one another, senior managers, clients, and family. Ooops. At the Booz, Allen I knew, one’s family was one’s colleagues. Most spouses had no idea about the odd ball world of big time consulting. There were exceptions. Some folks married a secretary or colleague. That way the spouse knew what work was like. Others just married the firm, converting “quality time” into two days with the dependents at a posh resort.

So clever usually causes one to seek out other clever people or find a circle of friends who appreciate the heat generated by aluminum powder in an oxygen rich environment. When a company employs clever people, it is possible to generalize:

Clever people do clever things.

What’s this mean in search and information access? You probably already know that clever people often have a healthy sense of self worth. There is also arrogance, a most charming quality among other clever people. The non-clever find the arrogance “thing” less appealing.

Let’s talk about information access.

Let’s assume that a clever person wants to know where a particular group of users navigate via a mobile device or a traditional browser. Clever folks know about persistent cookies, workarounds for default privacy settings, spoofing built in browser functions, or installation of rogue code which resets certain user selected settings on a heartbeat or restart. Now those in my advanced class would get a kick out these types of actions. Clever people appreciate the work of clever people. When the work leaves the “non advanced” in a clueless state, the fun curve does the hockey stick schtick. So clever enthuses those who are clever. The unclever are, by definition, clueless and not impressed. For really nifty clever actions, the unclever get annoyed, maybe mad. I was threatened by one student when the Friday afternoon fume hood event took place. Fortunately my debate coach intervened. Hey, I was winning and a broken nose would have imperiled my chances at the tournament on Saturday.

Now more exogenous complexity. Those who are clever often ignore unintended consequences. I could have been expelled, but I figured my getting into big trouble would have created problems with far reaching implications. I won a State Championship in the year of the fume hood. I won some silly scholarship. I published a story in the St Louis Post Dispatch called “Burger Boat Drive In.” I had a poem in a national anthology. So, I concluded that a little sport in regular chemistry class would not have any significant impact. I was correct.

However, when clever people do clever things in a larger arena, then the assumptions have to be recalibrated. Clever people may not look beyond their cube or outside their computer’s display. That’s when the exogenous complexity thing kicks in.

So Google’s clever folks allegedly did some work arounds. But the work around allowed Microsoft to launch an attack on Google. Then the media picked up on the work around and the Microsoft push back. The event allowed me to raise the question, “So workers bring their own consumerized device to work. What’s being tracked? Do you know? Answer: Nope.” What’s Google do? Apologize. Hey, this worked for me with the fume hood event, but on a global stage when organizations are pretty much lost in space when it comes to control of information, effective security, and managing crazed 20 somethings—wow.

In short, the datasphere encourages and rewards exogenous behavior by clever people. Those who are unclever take actions which sets off a flood of actions which benefit the clever.

Clever. Good sometimes. Other times. Not so good. But it is better to be clever than unclever. Exogenous factors reward the clever and brutalize the unclever.

Stephen E Arnold, February 24, 2012

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