Tools for Mobile Sites
March 9, 2012
The unstoppable adoption of smartphones has led to a need for drastic mobile web site optimization according to the article “Mobile Site Mania” on RetailSolutionsOnline.com. The push to develop either exclusively mobile sites or main pages that are simplified to view on a smartphone has almost reached a frantic pace as competitors race to be the first and best in mobile business.
This article suggests that growing use of phones and tablets have necessitated tweaks to sites in the form of simplification and tools especially intended for mobile users. Simple changes included confining menus to the margins and imbedding fewer photos and text on pages that once strove to be elaborate. Tools that are gaining more use include buttons to call or email the business directly and GPS to automatically provide the nearest relevant location.
Many are going a step further with software to ease the transition to mobile and allow for customization to fit specific customer needs.
From the article:
“Some vendors have released technology for mobile that provides interchangeable brand encounters across touchpoints to reduce frustration and accelerate cross-channel sales. For example, Oracle Endeca for Mobile allows your mobile customers to search and browse your entire product catalog, watch videos, create wish lists, download PDFs, read and write user reviews, and proceed through checkout — all from their mobile devices.”
Specialized software vendors like Endeca will allow for such ease of use that we will likely continue to see a merging of web and mobile features and functionality. It will be interesting to see if one platform overshadows another in the near future.
Derek Clark, March 9, 2012
Sponsored by Pandia.com
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