HP, Autonomy: Baby Tigers on the Loose
March 12, 2012
To many, it may seem that $10.3 billion is a large sum to pay for a software company. However, that’s exactly what Hewlett Packard paid to acquire Autonomy late last year.
The company is now embracing a powerful new marketing metaphor to describe the costly acquisition as a baby tiger.
In “HP: ‘Baby Tiger’ Autonomy Will Drive Channel Business,” we learn about HP’s Information Management division, which includes Autonomy and Vertica, the business intelligence vendor also acquired by HP in 2011. HP will apparently be focusing on getting Autonomy incorporated into HP during the first half of this year, and expect to see financial “synergies” in the second half. The CRN article tells us more:
One thing Autonomy lacks is a services arm, but HP expects to fill the gap with its own services oriented partners. The big question, though, is when partners will actually be able to start getting into this side of the business. [HP CEO] Whitman often describes Autonomy as a “baby tiger” that is vulnerable within the giant organization that is HP, and she has made it clear that she has no intention of rushing it into the channel.
Last November, HP launched two Autonomy powered appliances. One of these archives structured data; the other makes that data available for e-discovery purposes. Sounds good, but why the strong comparison to jungle cats? Autonomy co-Founder and CEO Mike Lynch, vice president of HP’s Information Management division, says simply, “It is Autonomy’s ability to understand meaning that gives the technology such differentiation.”
Our thoughts on the marketing comparison? We’ve been close to baby tigers, and while fiercely precious, these cats are dangerous. Competitors should beware. Autonomy is said to be adding between 50 and 60 cloud customers per year.
Baby tigers have teeth.
Andrea Hayden, March 12, 2012
Sponsored by Pandia.com
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