The Cost Angle in the Social Media Monitoring Craze
March 20, 2012
Search Engine Journal offers good advice in the very detailed article “Think Before You Pay Too Much for Social Media Monitoring.” Writer Jen Carroll explains:
“Paid tools run the gamut, from blessedly affordable (for solopreneurs and small businesses) to outrageously expensive (only the big guys can even hope to afford them)
“Just like Web analytics tools, social media reporting systems can provide a wealth of data. But, is all that data necessary? How much of it is even useful? For most small and even medium-sized organizations, I would argue that only a small slice of what most reporting tools spit out is actionable.”
Carroll follows up with specific advice under several headings: Track Only the Social Media Metrics That Matter; Try Free Social Media Monitoring Options First; and Carefully Evaluate Paid Social Media Monitoring Tools Before Purchase.
Sample advice: figure out what you need first, so you don’t pay for what you won’t use. Also this tip: pay attention to ease of use; you’ll use the tools more often if you actually like using them.
See the article for more words of wisdom on getting the best value out of social media monitoring.
Stephen E. Arnold, March 20, 2012
Sponsored by Pandia.com
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