SAS Gets More Visual

March 31, 2012

Inxight (now owned by BusinessObjects, part of the SAP empire) is history at SAS or almost history. Now the company is moving in a different direction.

Jaikumar Vijayan writes about a new visual analytics application recently unveiled by SAS in his article “SAS Promises Pervasive BI with New Tool.” Einstein is believed to have once said “computers are incredibly fast, accurate, and stupid. Human beings are incredibly slow, inaccurate, and brilliant. Together they are powerful beyond imagination.” We noted this passage from Mr. Vijayan’s write up:

Unlike many purely server-based enterprise analytics technologies, Visual Analytics gives business users a full range of data discovery, data visualization and querying capabilities from desktop and mobile client devices, the company said.

The initial version of the new tool allows iPad users to view reports and download information to their devices. Future versions will support other mobile devices as well, SAS added. The quote is actually a good description of the concept that underlies Visual Analysis. The process uses analytic reasoning to detect specific information in massive amount of data. For example, a clothing manufacturer might use it to determine current trends in ladies’ fashions. The results are presented in charts and graphs to the users, who can fine-tune the parameters until their specific queries are answered.

SAS is known for its statistical functionality, its programming language, and its need for SAS-savvy cow pokes to ride herd on the bits and bytes. Will SAS be able to react to the trend for the consumerization of business intelligence.

While the technology is impressive, SAS may be a little late to the game. Palantir and Digital Reasoning have already introduced applications that offer clients powerful Visual Analysis capabilities. Time will tell if SAS is able to catch up to some competitors’ approach. We are interested in Digital Reasoning, Ikanow and Quid.

Stephen E Arnold, March 31, 2012

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Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go "beyond search". Contact him at sa [at] arnoldit.com. His Web site with additional information about search is arnoldit.com.