Now the Gartner Nexus
April 12, 2012
The Nexus? Perhaps Gartner is the azure chip outfit behind the rush of certain search and content processing vendors to the customer service market niche?
Industry analyst firm Gartner, Inc. is attempting to introduce a new term into the world of information, as Business 2 Community notes in “Harnessing ‘the Nexus’ for Deeper Employee and Customer Engagement.”
Basically, writer Mark Myers explains, “the Nexus” is the collection of all things social media, cloud computing, mobile, and big data. Any recent technology that has changed how we live and work, basically. Interesting concept, but it seems to me that “harnessing the nexus” is even less clear than “information optimization”.
Whatever you want to call it, Myers believes he is on to the key with Vivisimo’s CXO Mobile app, the release of which he helped to plan. He asserts that having myriad data tools available on a smartphone will give a huge advantage over having to pull out a laptop. The write up declares:
“A customer-facing professional can hold in their hand access to systems as diverse and powerful as CRM, content management, supply chain management, ERP, business intelligence and more, all fused in a contextually-relevant way that gives them a better view of their customers and partners. Rather than burying them in data, CXO Mobile pushes the right information and engagement power ‘to the edge’ to enable mobile workers to accomplish more without anchoring themselves to a desk.”
Well, ok, that app does seem useful. However, does it really add anything of value to embrace vague categories like “the Nexus”? It seems to me that it only adds the potential for confusion.
Gartner, Inc. is a prominent IT research and advisory company serving thousands of organizations. Founded way back in 1979, the company is headquartered in Stamford, Connecticut.
Cynthia Murrell, April 12, 2012
Sponsored by Pandia.com
Comments
-
- Subscribe to Beyond Search
Feature archive
News archive
-
