Branding a SharePoint 2010 Infrastructure

April 16, 2012

Frequent SharePoint author, Yaroslav Pentsarskyy has authored a new book, SharePoint 2010 Branding in Practice: A Guide for Web Developers.  Pentsarskyy contends there are few guides or best practices for how to implement branding in SharePoint 2010, and yet branding is an important marketing priority for any organization.  PR News gives more details in the story, “New Guide Helps Developers Implement Branding Concepts.”

“‘My book explores how to brand collaboration sites as well as publishing sites,’ says Pentsarskyy. ‘It also demonstrates how you can brand sites that are hosted not only on a dedicated server but on a shared infrastructure in a cloud.’  Written for web developers or user interface developers who already know CSS, JavaScript and HTML, the book discusses publishing masterpage structure, applying common design artifacts and settings on existing specialized sites, publishing page layout structure, applying branding to SharePoint list views and much more.”

Pentsarskyy is right, branding and presentation is important for both your internal structure and your external appearance.  However, there may be an easier solution than struggling through a SharePoint customization process.  Fabasoft Mindbreeze is a smart third-party solution with a number of integrating components to improve an enterprise infrastructure.

Consider Fabasoft Mindbreeze InSite.  Requiring no installation, configuration, or maintenance, an organization can improve the efficiency and appearance of their external websites.

“An attractive website serves as an effective digital business card. Surprise your website visitors with an intuitive search.”

To satisfy employees and internal users, Fabasoft Mindbreeze Enterprise is service-oriented and cost-effective.  End users are pleased with the intuitive interface.

“Fabasoft Mindbreeze Enterprise finds every scrap of information within a very short time, whether document, contract, note, e-mail or calendar entry, in intranet or internet, person- or text-related. The software solution finds all required information, regardless of source, for its users. Get a comprehensive overview of corporate knowledge in seconds without redundancy or loss of data.”

Pentsarskyy’s book is no doubt informative, and readers will learn a great deal about how SharePoint branding can be achieved through customization.  However, for users who need less investment and more return, Fabasoft Mindbreeze might be just the solution to consider.

Emily Rae Aldridge, April 16, 2012

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