Search Asserts its Place
April 17, 2012
Is SEO is relevant? We admire the SEO folks’ creativity, as demonstrated in Search Engine Watch’s “Integrated Marketing: Why Search Needs a Large Seat at the Table.” In the write up, writer Eric Enge discusses a panel on Integrated Marketing he attended at this year’s SES New York conference. The article asserts:
“Yes, we’re in the business of harvesting demand, but search should have a large seat at the table for the following reasons:
- As our culture becomes increasingly digital, search represents one of the largest channels for harvesting demand created by traditional marketing.
- Search can harvest demand that traditional marketing didn’t even try to create. This may the single most important benefit of search.
- SEO deserves a large seat at the table because it may provide the most profit in the long run, which creates cash flow to fuel future programs and growth.
- Ranking in top positions on generic search terms has a large brand impact.”
Hmm. I see a bit of supposition in there, and some points that might simply become outdated soon.
Enge laments the perception outsiders have that the search marketing industry is all about harvesting. Well. . . yeah. See one and two, above.
Cynthia Murrell, April 17, 2012
Sponsored by Pandia.com
Comments
-
- Subscribe to Beyond Search
Feature archive
News archive
-
