A Useful Discussion of Baidu

April 20, 2012

Knowledge is power, and when reading the article, The Google of China: The Secret of Baidu’s Runaway Search-Engine Success – TIME one realizes that Wang Zhan definitely used his wisdom to acquire knowledge since creating Baidu. It is no small wonder that this popular Chinese search engine is on top of the game.

“In applying the principle to his product design this means “putting the user experience first.” It follows the rule that all its products have to stay simple and easy for the consumer to use.

“It doesn’t cost anything for a person to switch from one search engine to another. If you do something wrong, the user can just leave in one instant,” Wang explains. “This is not like changing your telecom service provider, where you have to change phone numbers.”

American based providers could take a few notes from Mr. Zhan’s book of ‘search engine’ enlightenment. Utilizing updated technology daily, they still keep things simple and convenient for the user. The entire concept seems almost like the company would be in opposition against itself. However, with his plan of action, Zhan has managed to make Baidu the primary search engine in China. They really do not have any competition, unlike the over saturated markets in the US. The sited article provides us a useful discussion of Baidu.

Jennifer Shockley, April 20, 2012

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Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go "beyond search". Contact him at sa [at] arnoldit.com. His Web site with additional information about search is arnoldit.com.