SEO Confusion is Common

April 28, 2012

If you are confused by SEO tactics, don’t fret because you are not alone. SEO admits even it is not sure what it does.

In an effort to ease the confusion, Search Engine Journal recently posted an article titled, “24 Eye-Popping SEO Statistics.” The article begins by commenting on the apparently misunderstood medium that is not well regarded in the online marketing arena (just type “seo is” into Google and watch it fill in the blanks.) We then read that a user should begin by getting their minimum viable SEO right before site-building and may then turn to more advanced SEO once they have accomplished that.

And then, to complete the explanation of SEO, some statistics are presented. Some key stats from the article:

“*Content marketing rocks. Marketing Sherpa reports distribution lead to a 2,000% increase in blog traffic and a 40% increase in revenue.

*70% of the links search users click on are organic.

*70-80% of users ignore the paid ads, focusing on the organic results.

*75% of users never scroll past the first page of search results.

*GroupM states “when consumers were exposed to both search and social media influenced by a brand that overall search CTR went up by 94 percent.”

*Search and e-mail are the top two internet activities.”

Still confused? So are we. And I’m fairly confident the SEO gurus are too.

Statistics do not define SEO, and readers should be provided more valid reasoning and explanation of processes before being asked to embrace the so-called marketing tool.

Andrea Hayden, April 28, 2012

Sponsored by Ikanow

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