Yes, Marketing! 2011 Marked by Record Breaking Ad Sales

April 30, 2012

Taume.com recently reported on stunning internet ad revenues that could be one explantation for the increased tension between Facebook and Google in the article “Internet Ad Revenues Hit $31 Billion in 2011, Historic High Up 22% Over 2010 Record-Breaking Numbers.”

According to the 2011 Internet Advertising Revenue Report, (IAB) revenues have reached record highs of $31 billion. The article highlights several other growth categories from this year in the categories of mobile (up 149 percent), digital video (up 29 percent), and search revenues (up 27 percent).

Randall Rothenberg, President and CEO, IAB stated:

“This historic moment, with an especially impressive achievement in mobile, is indicative of an increased awareness from advertisers that they need to reach consumers where they are spending their time–in digital media. Pushing past the $30 billion barrier, the interactive advertising industry confirms its central place in media. Across search, display, digital video, digital provides a wealth of opportunity for brands and consumers. With the proliferation of smartphones and tablets, it is likely that the tremendous growth in mobile will continue as these screens become even more crucial to the marketing mix.”

Do these numbers reflect a change in priorities for search giants like Google and Facebook? and if so, is it a positive one?

Jasmine Ashton, April 30, 2012

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Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go "beyond search". Contact him at sa [at] arnoldit.com. His Web site with additional information about search is arnoldit.com.