Hired Gun Stacey Wechsler Shoots Blanks, Frightens Goose

May 3, 2012

More desperation marketing.

I admit it. After the little health event, I have been slow on the trigger. But I kept firing real ammo. Even though I spent more time in the hospital than a Medicaid Integrity Contractor, we pushed closer to 8,000 posts in this blog since January 2008. I even submitted my January, February, March and April 2012 columns on schedule much to the annoyance of the medical wizards in rural Kentucky. I am not sure what I wrote, but, hey, at age 67 and stuffed with medical goodies, I had a tough time remembering what day it was.

Now that I am back at my desktop command center, I am wading through email. I have to say, “I get a great deal of spam.” Those with whom I work either buzz my mobile or send me a text message. The high value content in email forms a smaller and smaller percentage of the total bitage each day.

Imagine my surprise when I get email from public relations “experts” who address me by my first name, enjoin me to attend a Kentucky Derby event, and inform me of ever-so-cute Twitter handles. Right, I am going to follow a person who uses this type of desperation marketing method.

So what did I receive?

Style Icon Luxury Gifting Suite Presented by New Era…Featuring Luxury & Lifestyle Brands: New Era, Wonderful Pistachios, Connor Custom, Jewelers, The Teaologist, Infiniti , Koma Unwind, Amanda Burns Jewelry, Street Moda, Ceela Naturals Skincare, Marena Scientific Shapewear, Sharp Images Salon & Spa, Pureology Luxury Hair Care & Cardaroos. Beverages by Woodford Reserve & Given Liqueur with Signature “POM Juleps” by POM Wonderful **Benefitting: March of Dimes, Dress for Success Louisville, Cure Duchenne, & Blessings in a Backpack*

What does this message mean? And the asterisks. How is this irresponsible verbal barrage relevant to search and content processing?

Who sent this misdirected, “blank”? An outfit called Hired Gun, located in New York City. Yep, that explains it. New York ethos. I am just a hick in Kentucky. A spam magnet.

So I wrote Stacey Wechsler, owner of Hired Gun. I asked her to remove me from her spam list. I said, “Stop writing me.”

What happened?

She fired back more quickly than the Googler on Top Shot:.

Get over it. You were on a damn media list. Shoddy? Ok. Stacey Wechsler, Hired Gun Publicity

Yep, and and I thought the expletive was a deft touch. I really appreciate advice and a curse word. Just what a person recuperating from a life threatening illness needs to face the fine health care service in Harrod’s Creek.

Ms. Wechsler’s LinkedIn profile suggests she organized the Sundance Film Festival. Ah, nice gig. What did Robert Redford do? Chop liver? Ms. Wechsler asserts on Twitvid that she is:

A girl who loves sports, music, work & the people in my life.

I was disappointed that she provided so little information about her work for Playboy and her pledge mistress activities at St. John’s University.

Thin content, but I love the ampersand. A useful short cut. I am quite tired of the spam news releases young people send me.

Hey, “real” journalists, I don’t do news. I capture information which interests me. The blog is for me and free. I don’t write “real” journalists and I keep my PR experts at arm’s length.

Do the desperation marketers and PR mavens avoid me? “The Publicist Behind Snooki’s Success” has spammed sickly me right here in Harrod’s Creek, Kentucky. Obviously to the hired gun shooting wildly is more important than hitting a target. Ms. Wechsler has been guided in the “Fire, Aim, Ready” school of public relations. Dangerous?

Does Ms. Wechsler and her ilk expect me to process the baloney generated by unemployed middle school teachers, self appointed experts, failed webmasters, and “real” journalists who have lost their “real” jobs and are looking for some type of approbation. Don’t I point out that “real” journalists manage to Murdoch themselves?

My goodness, I made fun of AtomicPR’s clumsy efforts to explain that MarkLogic had morphed into an enterprise search vendor at an Autonomy or Endeca type level. Oh, please, PR mavens. Doesn’t MarkLogic offer an XML centric data management system?

The hired gun metaphor is less powerful than the AtomicPR metaphor. But I have to admit, having blanks shot near my one good ear has given me a headache. Pop. Pop. Pop. I find the gun metaphor threatening. Worth monitoring with Overflight.

Stephen E Arnold, May 3, 2012

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Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go "beyond search". Contact him at sa [at] arnoldit.com. His Web site with additional information about search is arnoldit.com.