Google Strategy Questioned
May 9, 2012
Blogger Dustin Curtis presents his take on Google’s business strategy in “Google’s Coherent Bouquet.” Riffing off of Google Co-Founder Sergey Brin’s line, “We’ve let a thousand flowers bloom; now we want to put together a coherent bouquet,” Curtis questions whether such flower arranging is within the company’s abilities. At issue is the importance of social media and, naturally, the threat of competition from Facebook that continually dogs the search giant. The write up asserts:
“Google has about 150 legacy core products which have slowly evolved into great tools over the past decade, but which were designed and built with the complete absence of consideration for any social interaction. Google+ is an attempt to shoe-horn Google’s legacy products into things that are compatible with a new set of social interaction paradigms.
“My point here is that ‘social’ is a point of view from which to design products and not a ‘layer’ that can be easily draped over existing, non-social products.”
Hmmm. Interesting logic. Curtis insists that a shift like the one Google needs is not going to happen without the impetus of “new and unexpected outside ideas.” Is the self-described “villain” blogger correct? Is Google too set in its ways to achieve social success?
Cynthia Murrell, May 9, 2012
Sponsored by PolySpot
Comments
-
- Subscribe to Beyond Search
Feature archive
News archive
-
