Still No One Stop Shop for Social Media Management

May 15, 2012

Digg recently reported on social media management monitoring, or in this case, lack thereof in the article, “Why Is Social Media Management Still An Epic Fail?”

According to the article, when it comes to viewing today’s social media landscape there are an overwhelming amount of social media management tools available. Unfortunately, there is no one stop shop for all of your social media tracking woes.

Elaborating on this point, the article states:

“You’re going to find that all the tools you evaluate are going to perform better either as a stand-alone management tool or a listening tool. Very few try to do both—and in those cases, they fail at one or the other. Most companies and small businesses will start this journey looking for a social media management tool because the first step in evolving your company’s social media brain is “awareness,” in which you identify and track your existing social media presence on social platforms.”

So it appears that social search is not a slam dunk. Now the notion of actually managing social media emerges as a challenge. Isn’t governance a nice way to say, “hey, we can’t manage?”

Jasmine Ashton, May 15, 2012

Sponsored by IKANOW

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