Forrester Lets the Social Cat Out of The Bag

May 18, 2012

Enterprise Communications recently reported on social media monitoring in the article “Forrester’s Evaluation on Social Media Monitoring.”

According to the article, the Forrester report evaluated nine current vendors that it split into the groups: current offering, strategy, and marketing presence. The research revealed some potential changes and considerations businesses should take into account when implementing a social media monitoring strategy.

the results revealed:

Radian6 and Visible Technologies were, according to Forrester and should be used as a guide only, leading the market principally based on two key aspects: dashboards that are broad in the functionality, and road maps that are innovative in design. Forrester’s evaluation also rated Attensity, NM Incite, Converseon, SDL, Networked Insights and Synthesio.”

Unfortunately these “listening tools” only gather data. The companies are then forced to decide what to do with that data. I wonder if the coverage is free or pay to play? Real consulting firms and real analysts do everything for intellectual rewards.

Jasmine Ashton, May 18, 2012

Sponsored by PolySpot


One Response to “Forrester Lets the Social Cat Out of The Bag”

  1. ecig forum on June 7th, 2012 4:47 pm

    You really make it seem so easy with your presentation but
    I find this matter to be really something which
    I think I would never understand. It seems too complex
    and extremely broad for me. I am looking forward for your next post, I will try to get the hang of it!

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