New Survey Asserts Google+ Has Weak Social Engagement
May 18, 2012
Fast Company recently published a story on some disconcerting results from a new RJ Metrics report on the “social spine” of Google. In the article, entitled “Exclusive: New Google+ Study Reveals Minimal Social Activity, Weak User Engagement,” writer Austin Carr reveals that after surveying 40,000 random Google+ users, surveyors found the search giant’s social network to have minimal social activity and weak user engagement.
According to the article, the report found that the average post on Google+ has less than one +1, less than one reply, and less than one re-share. Also, roughly 30% of users who make a public post never make a second one and even after making five public posts, there is a 15% chance that a user will not post publicly again.
A Google spokesperson countered these results with a statement saying:
“By only tracking engagement on public posts, this study is flawed and not an accurate representation of all the sharing and activity taking place on Google plus. As we’ve said before, more sharing occurs privately to circles and individuals than publicly on Google+. The beauty of Google+ is that it allows you to share privately–you don’t have to publicly share your thoughts, photos or videos with the world.”
Since the survey only looked at user’s public profiles, we can’t be completely sure of the accuracy of its results. However, what we can be sure of is that Google needs to increase its social game because there are some skeptics out there.
Jasmine Ashton, May 18, 2012
Sponsored by PolySpot
Comments
-
- Subscribe to Beyond Search
Feature archive
News archive
-
