A Search Solution for Truvo
May 21, 2012
Truvo, a provider of search and digital advertising solutions in Belgium and Portugal, recently announced that it will implement products created by Amdocs to support its sales, billing, and product lifecycle management (PLM) needs as it continues to ramp up its system capabilities to address the growing demand for multi-media advertising. Truvo had deployed software by Amdocs in 2011 to improve the relevancy of its search results to consumers.
In a press release entitled “European Provider Truvo Selects Amdocs to Improve Sales, Ordering and Billing for Digital Advertising Products” that recently appeared on Market Watch, Rebecca Prudhomme, the vice president of product and solutions marketing at Amdocs, comments on the need for data management solutions that enhance the productivity of clients like Truvo:
“Local search and advertising providers today require more sophisticated systems that can support complex, multi-media products, while driving operational efficiencies. The deployment of Amdocs’ products will not only allow Truvo to remain at the forefront of digital advertising innovation, but also simplify Truvo’s operational processes and reduce the associated costs.”
Inforbix, with its cloud-based, scalable, and affordable products, can also offer its clients a PLM solution that enhances their search capabilities so that they can find, reuse, and share their product data with ease.
Tonya Weikel, May 21, 2012
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