Sky Goes Green
June 1, 2012
British broadcaster Sky is utilizing product lifecycle management (PLM) analysis to establish the origin of the components used in its high-definition television set-top boxes in a bid to curb its use of rare earth or conflict materials in these Chinese-manufactured devices. Previous efforts by the company to reduce its environmental footprint included those focused on improving the energy efficiency of the boxes and on reusing or recycling reclaimed boxes.
In describing this latest green initiative, Jo Fox, head of Sky’s Bigger Picture program, emphasizes the broadcaster’s shift to a PLM-based solution in an article by Jessica Shankleman entitled “Sky Believes in Better Environmental Outcomes through Product Lifecycle Management” that recently appeared on BusinessGreen’s website:
“We’re [Sky] doing some lifecycle analysis on our boxes and it’s not just about rare minerals. It’s quite all-encompassing about things like conflict materials. We are not using large quantities in any box, but there will be certain minerals that we rely on, just like any other electronics. We’re looking at all of that as part of our responsible sourcing and lifecycle analysis. I’m very much moving away from just managing energy to lifecycle analysis.”
Inforbix, with its affordable, cloud-based PLM products, offers flexible solutions to companies like Sky who are hoping to organize and leverage their product data to support their corporate initiatives.
Tonya Weikel, June 1, 2012
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