Social Media Monitoring to Lift Sales One Hopes
June 11, 2012
The InsideView Blog makes great promises for social media’s ability to make sales in “How to Boost B2B Sales with Social Media.” The write up insists that the information gleaned from social customer research management has become indispensable for sales pros in targeting their advertising. Both individual and business customers can be monitored for what they are looking for and what they are looking to avoid. That could certainly help businesses address customer needs, though I think it would be more valuable for some sizes and types of businesses than others.
Writer Koka Sexton is on to something when advocating companies monitor their competition. I think this would give almost any business at least some insights they can use. The article suggests:
“Some investigative social media searching can help you assess your competition and better understand the market. Find out what customers are saying on your competitor’s social media pages. Are there complaints or customer service issues? You can use this information to your advantage by highlighting some of the problems with the competition in your sales pitch. The more you know about your competition, the better you will be able to convince your customers that your product or service is better. Social media research can give you this helpful insight.”
It is true that social media monitoring may help many businesses market their wares more effectively, especially if they can find competitor weaknesses to exploit. However, every company must apply common sense in deciding how much monitoring is a wise use of resources for their situation.
Cynthia Murrell, June 11, 2012
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