The Good. The Bad. The Amazon.

June 20, 2012

Any successful business tends to have a little corruption and Amazon is no exception. They try to balance out the good with the bad and recently Amazon offered an improvised service for their small business customers according to Amazon Web Services Blog: Amazon RDS MySQL Now Starting at Just $19 a Month. However, some pricing info sends very different signals.

The good…Amazon prioritizes customer service beyond all else. Amazon’s eCommerce makes locating, ordering or returning products simple. Contacting a live person at Amazon can be tricky according to How To Contact Amazon Customer Support, but the article provides 4 quick steps to ease the problems.

The bad… is how they treat some of their independent sellers. A fine example can be read in the article Amazon’s markup of digital delivery to indie authors is ~1/29,000% where the independent author pays 30% plus additional fee’s in order to sell their books.

According to the author:

“So for every $9.99 book I sell I, the author, pay 30% to Amazon for the right to sell on Amazon AND $2.58 for them to deliver the DIGITAL GOOD to your device. It is free for the reader, but the author, not amazon, pays for delivery. The file itself is under their suggested 50MB cap Amazon says to keep it under at 18.1MB. I’m confused. Amazon stores a ton of the Internet on S3/EC2; they should have the storage and delivery down.”

Amazon takes great care to see to their customer needs, but they could stand a little improvement with their independent sellers. Their fees are a little pricy in comparison to other providers. So there you have it, the good, the bad, the Amazon.

Jennifer Shockley, June 20, 2012

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