Google and the Enterprise: Success Ahead?
June 27, 2012
Google is having delusions of success in areas where their competition is wearing the crown. They may rule the search industry, but their sorely lacking in other enterprises according to the article Google Generates $1 Billion On Five Enterprise Products: Can You Name Them?.
The article stated:
“Google books more than 96% of its revenue from ads. The remaining ~ 4% comes pretty much from its enterprise products.”
“Some 1,200 Google employees work on these various enterprise products, too. That’s about 3.6% of Google’s total headcount.”
“Google also has a network of 2,500 certified partners, including big traditional IT consultants like Accenture and Cognizant, as well as smaller partners to serve small and mid-size businesses. In those terms, Google’s enterprise business is actually the size of a fairly large company.”
You may not be aware, but Google’s five enterprise businesses are:
- Google Apps (including Gmail and Google Drive)
- Google Search Appliance
- Google Cloud Services
- Geospatial and mapping products
- Chromebooks for businesses
Google’s position on the profit throne when it comes to enterprise search or advertising is undisputed. However, their revenue in the competitive world of Apps, cloud computing and mapping makes them appear as mere peasants in that fast moving industry. Seriously, after a decade of effort, five unknown products and $1 billion in revenue, is this really success?
Jennifer Shockley, June 26, 2012
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