Is Google Plus Pursuing Social Advertising?

June 30, 2012

Something social this way comes, with a coin changer. Computerworld informs us that “Google+ Looks Poised to Roll Out Social Ads.” We knew this day would come, didn’t we? Writer Cameron Scott got a clue that the time may be upon us when he saw a Google+ job listing for a social ads launch marketing manager. The write up reveals:

“Google+ does not currently include any advertising. The company does deliver personalized advertising to users across its properties. Social advertising, however, generally refers to ads that are served to users based on their social contacts’ activities on Google+.

“Google will apparently first look to introduce the B2B ‘social features to businesses worldwide,’ according to the posted job description. The marketing manager will also help determine how Google will talk about the advertising at launch, focusing on ‘core features,’ ‘social ads’ and ‘analytics and platforms,’ the job listing indicates.”

Professionals in the field whom Scott interviewed speculated about how such business to business social advertising might work. Companies might pay for professional purchasers to click on “plus one” buttons all day. Ads might also look much like those seen on Facebook. It is unknown whether this marketing would be pushed on only the Google+ platform or spread across the Web. I’d bet on the latter.

Cynthia Murrell, June 30, 2012

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