Business Intelligence Niche Splits Open
July 2, 2012
Datamation says business intelligence is where the action is in “BI Goes Wild: Business Intelligence Becoming Ubiquitous.” Does that mean Search is of secondary importance? No (of course not!) but BI is in the spotlight because of its broadened adoption, as described in a new survey from Dresner Advisory Services.
Dresner’s 2012 Wisdom of Crowds Business Intelligence Market Study queried professionals from around the world, though over half were in the US. Half the respondents were IT pros, about a fifth senior (non-IT) executives, and the remainder included a smattering of workers in marketing, finance, research and development, operations, and other roles. Survey takers represented a wide range of industries.
The study found that the use of BI applications has grown dramatically outside the traditional areas of information processing, finance, and marketing; the “other” category grew by 13% over the last year. The article notes:
“The improving ease of use and other factors are driving an increased number of BI tools in large companies. ‘The proliferation of multiple BI tools continues to accelerate as various lines of business independently invest in solutions,’ Dresner notes in his report. ‘Nearly half of the largest organizations reported the use of four or more tools.'”
The report noted that some key areas now using business intelligence include human resources, supply chain, R&D, and strategic planning. See the write up for some ways in which these “other” departments are making use of BI applications, as well as ways their traditional usage is changing.
Just remember: it would all be for naught if it weren’t for the ability to Search.
Cynthia Murrell, July 2, 2012
Sponsored by PolySpot
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