The Game Approach to Breaking News and Intelligence

July 10, 2012

Modern society thrives on knowing what goes on in the world, but often time’s viewer opinions differ from those of a journalist. Both cable and the internet are utilized to watch daily news, and now there is place to get your own point across. According to Nieman Lab’s article “Scoople: Gaming the news to get your data” is a polling company that operates as a game while utilizing actual news. Users receive points as a reward for participating.

Scoople uses a “content engine” to farm sources which produce a single story, and:

“The machine tracks some 200 RSS feeds, but a story is often a partial mash-up of just two articles, which Scoople cites with links to the originals.”

“Scoople publishes content by category in channels like Celebrity, Film, Politics, Tech, World, Gaming, and so on. Part-time editorial staffers come up with questions that go with each story.”

“Scoople created a social experience around media content…They’re not building a fantasy farm. It’s very well-grounded in daily news, daily events that they already think about.”

Involving the public by using a poll process will initiate interest and generate more public responses. The social sharing of opinions to generate results is a unique shift in the way normal news works. Scoople is offering a fresh approach to breaking news and intelligence in a game like atmosphere.

Jennifer Shockley, July 10, 2012

Sponsored by Ikanow

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