Autodesk Helps Morgan Cars Reach New Success

July 16, 2012

The automobile industry is perhaps one of the most effected by product lifecycle management (PLM) solutions.  The latest company to bask in the glow of accomplishments due to PLM is Morgan Cars.  According to Enhanced Online News in the article, “Autodesk Helps Morgan Cars Produce One of Its Most Successful Designs Yet”, the British car company is seeing large profits thanks to Autodesk’s 3D PLM solutions.

As the article describes the current circumstances,

“Before Autodesk products were introduced, 2D sketches were interpreted by eye into panel-beaten aluminum bodies; a time consuming process requiring high skill, while providing little margin for in-process evolution. Now Autodesk Alias software helps to rapidly transform concept ideas into 3D digital prototypes and then into actual concept cars. Visualised using Autodesk Showcase and Autodesk 3ds Max software, designs can be evaluated and refined until the design is well-established. The surface data is then 5-axis machined directly from the Alias data. Once painted and scanned, this model enables further evaluation and adjustment to be made in Alias software.”

PLM has not only enabled the automobile industry through such advances as 3D visualizations; these solutions are reinventing many industries.  One of the most exciting aspects of modern PLM solutions is that thanks largely to the cloud it is now affordable to small and midsized businesses.  Historically, only the largest, most successful enterprises could afford and utilize PLM but now PLM is transforming businesses of all sizes around the globe in all industries.  New data management solutions are changing the way business is done and eliminating waste and duplication of processes.

Catherine Lamsfuss, July 16, 2012

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