SEO Articles Have Confused the Search Goose

July 17, 2012

SEO and search go together like a goose and water, but two recent articles had this goose swimming in an oil spill. Let me tell you, getting oil outta feathers is a task.

Have some degreaser nearby if you are taking a swim through Search Engine Journal’s recent article, “Local SEO with Google+.” During the initial paragraph, one rejoices at the possibility of SEO enlightenment for the Google changes. However, disappointment soon follows as repetitive statements lead to the same conclusion, bogging this goose in techie sludge.

That conclusion was:

“These modifications have had a few, subtle impacts on Local SEO. As the integrations between Google+ Pages and Google+ Local pages begin to roll out, we’ll undoubtedly see more changes in terms of the best practices small businesses need to undertake in order to maximize their local SEO.”

Search Engine Watch’s article “The New Mobile SEO Strategy” leads geese to believe Google came out and supported a mobile strategy with specific SEO friendly recommendations, fee free. The article promises three simple steps to serve mobile content to users with recommendations.

The article explains:

“Google supports three ways of serving mobile specific content to users and have provided distinct recommendations for each. Using the starting point of a mobile user requesting a desktop URL, here are some details for the three options listed above.”

Both these reads start out simple, but end up as clumsy as a goose stuck swimming in oil. If you understand these articles, you are smarter than the geese who work at Beyond Search. All I could do was honk at the puddle…

Jennifer Shockley, July 17, 2012

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