Why GTV Will Not Survive
July 18, 2012
Tech Crunch recently reported on Google’s version of the Apple TV in the article “Google’s TV Strategy Is Doomed.”
According to the article, there are a few reasons off the bat for why GTV will not succeed and it all has to do with the fact that Google will not be able to win over television broadcasters. The second point to note is that no one really understands the goal for smart TVs.
When discussing the former issue, the article states:
“First, television broadcasters don’t want to work with anyone who aims to make money off their content. Sure they’ll sell a program here or there, but unless the set-top in your home is streaming out the unadulterated streams coming out of their satellites, they don’t want any part of it. By co-opting search and discovery, Google looks to the broadcasters like a parasitic organism rather than a money maker. TiVo (barely) survives because it acts as a smart VCR. Apple TV and GTV are slow to spread because they are, at best, glorified media players and they will never be anything more without real broadcaster buy-in.”
Perhaps Google will surprise us and turn GTV into a money making machine. However, it seems to me that, a company trying to conquer every inch of the tech landscape is going to fail more times than not. Stick to what you are good at Google.
Jasmine Ashton, July 18, 2012
Sponsored by IKANOW
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