Google Chases Amazon Into the Cloud

July 31, 2012

Is an atmospheric price war coming between Amazon and Google? Could be; Wired Cloudline reports, “Google Builds Out Cloud Platform with Partner Program.” Amazon has been working hard to build up its off-site platform, particularly with its attractive partner network. Now Google aims to provide some competition. Writer Mike Barton reveals:

“Google is now looking to get its cloud platform out there in the ‘channel’ with its partner program. ‘As a business, we know you spend a lot of valuable time thinking about IT solutions. We think it’s important to provide you with the best options for your business, which is why we are thrilled to introduce the Google Cloud Platform Partner Program,’ Eric Morse, Head of Sales and Business Development for Google Cloud Platform, wrote in a blog post. ‘This program provides our partners with the tools, training and resources they need to successfully address your business’ IT needs.'”

As with Amazon, two types of partner are specified under Google’s program. Service partners supply developers with consulting and implementation services for the various Google Cloud Platform products. Technology partners furnish tools that integrate with Google’s platform or use one of Google’s services as a foundation for their products. Navigate here to see a list of Google’s cloudy partners.

Cynthia Murrell, July 31, 2012

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Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go "beyond search". Contact him at sa [at] arnoldit.com. His Web site with additional information about search is arnoldit.com.