Microsoft and Google go Social with Search
August 9, 2012
There is good news for those information seekers who want the social rabble to provide insight on their results. Microsoft and Google are both rolling out features to extend social networking capabilities in their search services.
Bing will now include tips and recommendations from Foursquare users in search results and Google will be allowing searchers to include a link to share results directly to their Google+ page.
An article on ComputerWorld, “Bing and Google Deepen Social Integration in Search,” explains the developments of the continuing social integration. About Google, the article states the new share button will allow users to post links to their Plus page without leaving the results page. The changes in Bing’s world are explained as well:
“Bing will display tips and recommendations shared publically to Foursquare about businesses or other locations relevant to a user’s search query and location, Microsoft said. The search engine displays the Foursquare content in its social sidebar, which launched this spring. The tips and recommendations will be included in the ‘people who know’ section, which doesn’t require the Bing user to be signed in to his or her social networks.”
The changes show that all companies, including the big guys, are struggling to determine how to best integrate social content with search. The competition is strong and no clear winner seems to be emerging. Perhaps that is because some people are not prepared for the full integration of social networking within the rest of their online business.
Andrea Hayden, August 9, 2012
Sponsored by ArnoldIT.com, developer of Augmentext
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