Information Builders Cages the Columbus Zoo for Business Intelligence

August 10, 2012

In an unusually informative press release, Information Builders crows, “Columbus Zoo and Aquarium Selects Information Builders to Gain a Consolidated View of Business Operations.” The write up goes into unusual detail on how the organization is taking advantage of the software. It quotes zoo V.P. of Technology Services Gregg Oosterbaan:

“We’ve grown at a rapid rate in recent years, expanding our operations to include several new entities. We needed tools capable of capitalizing on our vast data assets, from point-of-sale, membership, and ticketing data to donations and animal health. We have a lot of different information systems, and we lacked a unified view across all of these entities, which made it difficult to make knowledgeable decisions. Information Builders is supplying the technology and services that we need to provide the best possible experiences for our animals and guests while continuing to grow our operations.”

The new unified data warehouse, created together by Information Builders and zoo staff, initially supports two reporting portals: a membership and a revenue portal. The software company’s WebFOCUS BI platform pulls from disparate data sources to produce valuable reports.

The Columbus Zoo and Aquarium, located in Columbus, Ohio, houses over 9,000 critters. The organization also spends over $1 million a year to support more than seventy conservation projects worldwide.

Headquartered in New York, Information Builders has offices around the world and remains one of the largest independent, privately held companies in the industry. The company has been in operation since 1975, possibly because of their stated focus on customer success.

Cynthia Murrell, August 10, 2012

Sponsored by, developer of Augmentext


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