Ami Revamps Web Site
August 11, 2012
Ami, the enterprise intelligence software company, has refreshed its Web site. If you navigate to the UK version of the company’s site here, you can learn about the firm’s current positioning. (Be warned, though: there is an auto-run video explaining the firm’s approach.) There is also an “old” Web site which is still online at this link.
The new site is more slick and sleek than the old. The color combinations are less jarring, and there is much less clutter on the page. The auto-run video, though, could be a problem. A software company should be aware that, yes, even now, not everyone’s system can handle such an imposition.
The company’s mission as described on the new site reads:
“Our mission is to enable our customers to develop the most far reaching insight and intelligence about the markets and sectors in which they operate through the optimised acquisition, analysis and presentation of information from both internal and external sources. . . .
“AMI Enterprise Intelligence specialises in the development of information and content processing software designed to capture, organise and analyse information from both internal and external software using horizon scanning techniques that are widely considered as best practice in competitor analysis.”
Ami was formed in 1999 by some individuals from the areas of aviation and electronics. These professionals applied the rigorous standards from those fields to the development of their software; those standards, they say, impart an unrivaled level of reliability to their products.
Cynthia Murrell, August 11, 2012